HomeMy WebLinkAbout09.10.24 SOC Staff ReportMEASURE BP
STAKEHOLDERS OVERSIGHT
COMMITTEE
REGULAR MEETING
Chair
Betsy Lara
Vice -Chair
Pastor Elmer Jackson
Member
Jorge Hernandez
Member
Estela Mata-Carcamo
Member
Gregory Orozco
Member
Sasha Rodriguez
Member
Nwhipm Van Nguven
September 10, 2024, 5:00 FM - -
Welcome to your Stakeholders Oversight Committee Meeting
We welcome your interest and involvement in the City's legislative process. This agenda includes information about
topics coming before the Stakeholders Oversight Committee and the action recommended by city staff. You can read
about each topic in the staff reports, which are available on the city's website and in the Office of the City Clerk.
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in �0 11---,
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_i 0111 _i t . 1 I
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CALL TO ORDER
INVOCATION
PLEDGE OF ALLEGIANCE
ROLL CALL
PUBLIC COMMUNICATIONS
NEW BUSINESS
1. Request for Measure BP Funding- Shop BP Local Digital Gift Card Program- Yiftee, Inc-
2024 Holiday Season
It is recommended that the SOC:
1. Approve $130,000 in Measure BP funding for the Shop BP Local Digital Card Program (Trade
Name Yiftee) for 2024 Holiday Season, broken down as follows:
• $100,000 for the Digital Gift Cards, inclusive of the Yiftee fees.
• $15,000 for Administration and Marketing Agreement
• $15,000 Contingency
Investment Opportunity Category: Economic Development
Subcategory: Business Retention, and Development
Requester: Community Development Department
Dollar Amount Requested: $130,000
2. Forward Recommendation of Approval to the City Council.
2. Measure BP Sales Tax Financial Update
3. Stakeholders Oversight Committee (SOC) August 13, 2024, Meeting Minutes
It is recommended that the Committee approve the Minutes of the Regular Measure BP
Stakeholders Oversight Meeting held on August 13, 2024.
STAKEHOLDERS OVERSIGHT COMMITTEE/STAFF REQUESTS &
COMMUNICATIONS
ADJOURNMENT
CERTIFICATION
I, Shirley Quinones, Chief Deputy City Clerk of the City of Baldwin Park hereby certify that, under penalty of perjury
under the laws of the State of California that the foregoing agenda was posted on the City Hall bulletin board not less
than 72 hours prior to the meeting.
Shirley Quinones
Chief Deputy City Clerk
For further information regarding agenda items, please contact the office of the City Clerk at (626) 960-4011 ext. 466
or via e-mail at squinonesgbaldwinpark.com.
ITEM NO. SOC 1
STAFF REPORT
TO: Chair and Members of the Measure BP Stakeholders
HUROF
Oversight Committee (SOC)
SAI G48R'EL FROM: Enrique C. Zaldivar, Chief Executive Officer
DATE: September 10, 2024
SUBJECT: Request for Measure BP Funding- Shop BP Local Digital Gift
Card Program- Yiftee, Inc- 2024 Holiday Season
SUMMARY
At the August 13, 2024 SOC meeting, Staff introduced the idea to the SOC Committee of the "Yiftee" program
as a way of promoting and supporting local BP businesses, assisting them in increasing sales, which would in
turn generate more sales tax revenue to the Measure BP Fund. This report presents the Request for Funding to
implement a new phase of the digital gift card program (trade name is Yiftee) in time for the upcoming 2024
holiday season.
RECOMMENDATION
It is recommended that the SOC:
1. Approve $130,000 in Measure BP funding for the Shop BP Local Digital Card Program (Trade Name Yiftee)
for 2024 Holiday Season, broken down as follows:
• $100,000 for the Digital Gift Cards, inclusive of the Yiftee fees.
• $15,000 for Administration and Marketing Agreement
$15,000 Contingency
Investment Opportunity Category: Economic Development
Subcategory: Business Retention, and Development
Requester: Community Development Department
Dollar Amount Requested: $130,000
2. Forward Recommendation of Approval to the City Council.
FISCAL IMPACT
The projected fund balance of the Measure BP Fund as of August 31, 2024 is $5,467,332, more than adequate to
cover this Request for Funding.
BACKGROUND/DISCUSSION
Capitalizing on the availability of American Rescue Plan Act (ARPA) funds following the Pandemic, the City
invested $115,000 of ARPA funds in a digital gift card program (Yiftee) during the 2022 Holiday Season and
well into the 2023 calendar year, as a strategy to further assist local small businesses recover from the impacts of
the Covid19 pandemic. The program quickly gained traction with residents buying the digital cards, and local
small businesses opting in to participate.
The basic premise of the Yiftee program is that residents would buy a digital gift card for use at a participating
local small business, and the City would provide an incentive of equal or less value for free to the resident to be
Page 1 / 2
redeemed at the participating business, referred to as a buy -one -get -one of BOGO card. For example, a resident
would buy a $100 digital gift card at a participating hair salon, with the City incentive added to it, the resident
would get an additional $100 dollars for free if we are matching one for one; or an additional $50 if we are
providing a 50% match.
In the 2022-23 rollout a total of 19 local small business participated, with 2 additional businesses joining soon
after, for a total of 21 total. Types of businesses ranged from restaurants to beauty salons. The program started
out as a one -for- one match and was subsequently reduced to 50% match as the interest and uptake quickly gained
momentum. To date there have been 2,505 cards issued including purchased and BOGO cards for a total value
of $207,060. The total value of those cards has gone back into the City to those 21 local businesses..
The proposed phase of the Yiftee Program would take advantage of the Holiday season when residents tend to
increase their shopping, particularly with local small businesses. As local consumption increases so would the
associated sales tax revenue which would directly benefit the Measure BP Fund.
LEGAL REVIEW
This report has been reviewed and approved by the City Attorney as to legal form and content.
ATTACHMENTS
1. A Slide Presentation will be made at Meeting by Hinderliter, De Llamas and Associates, HDL Inc.
Page 2 / 2
---- _ .
F�.�e•Yv�e r' �
Leasure BP Sales Tax
May 2023 July 2024
S S,53x32,9
August 2024 Received
15154,063
Inte,re t I . ccimie,
Interest Income through June 2024
ITcotal Remenue, Recei-ved
$9,632,709
Exp enclitura
11 Police n eAN vehicles, %vith S-year I e a s e approved by HOC on 2/2-3/2024 & by CC erg
�"�� 0013,
Er�+"
3 2 2 crrre-s (cmitted and not Vet so rret
l
`
Two- aka A PX Radice S- stern by oteareala Sealrations. approved I-ry's0C earr 2/13/24
1,2 7,301
by cc an 212-V2- N24 (co rrrmitted aired rreeat yet spentt
Arch itecturaI services for Concept Reports for a proposed sports co-rnpalex a pprove d
by 5 0 C ears 2/13/2024 & by CC on 3 0512- 2 (corn mitted aired rrecat yet soent)
Bus, stops: enhancements including : DA compliance upgrades � cointingency (at
36 4,5
CEO1's. discretion) approved by S0C ears 3;�"`12/2 2
��
t Kubota tractor approved by SOC on 311-212-02-4 & by CC on 5/1/202 (comm Med
S�r
and not yet spent) Purchase
:
t full size crew cats pick-up truck approved b SOC on 31 2- 2 2 by CC an 5,I 2,02
74,531
(committed and not reset spent) _ Lease
i
Morgan Park improvements, approved by SOC on 4/,5/2,024
11000M000
Zocalc> Park and Chic Center Plaza - Event programming and site maintenance for FY
200,0430
2 25 approaved by SOC on S113121,02-4 & by CC on 9/4/2- 2
Total Exp,enditures Include Ccxrnmiltited
$ ,265,3 7
Prckjected Fund Balance as cif August 31, 2,024
$ 5,4, a7',332
TUT=Transactions & Use Taxes
Chair
Betsy Lara
Vice -Chair
Pastor Elmer Jackson
Member
Jorge Hernandez
Member
Maria Mata-Carcamo
Member
Gregory Orozco
Member
Sasha Rodriguez
Member
Nghiem Van Nguyen
CALL TO ORDER
The meeting was called to order at approximately 5:08 p.m.by Chair Lara.
INVOCATION
The invocation was given by Pastor Jackson
PLEDGE OF ALLEGIANCE
The Pledge of Allegiance was led by Chair Lara.
ROLL CALL
Chief Deputy City Clerk Quinones performed roll call:
MEMBERS:
Member Jorge Hernandez (present)
Member Mata-Carcamo (absent)
Member Gregory Orozco (present)
Member Sasha Rodriguez (present)
Member Nghiem Nguyen (present)
Vice -Chair Elmer Jackson (present)
Chair Besty Lara (present)
PUBLIC COMMUNICATIONS
Chair Lara opened Public Communication at approximately 5:12 p.m.
The following spoke:
1) Toni 4) Jesse Plata
2) Luz Chavez 5) John Rios
3) Javier
Seeing no one else wishing to speak, public communications was closed.
NEW BUSINESS
1. Pilot Program- Community Empowerment Grants- Youth Sports Organizations
— Revised
It is recommended that the SOC:
1. Approve the Implementation of a Pilot Program for the award of community grants to
non-profit organizations involved in the support of youth sports and formally organized
as 501 c(3) within the City of Baldwin Park, with 70% local youth resident enrollment
(revised).
2. Approve the Allocation of $30,000 of Measure BP funding for the Pilot Program.
08-13-2024 SOC Meeting Minutes
Page 1 of 2
3. Approve $5,000 as the Maximum Cap to be awarded to any one organization.
4. Approve the award to be made on a reimbursement basis, with the option for a 50
percent advance payment (revised).
5. Authorize the CEO to make administrative adjustments as necessary.
6. SOC Recommendations of Award to grant applicants will be forwarded to the City
Council for final approval and appropriation of the funds.
MOTION: It was moved by Besty Lara, seconded by Sasha Rodriguez to adopt Motion with
the amendment to add the fiscal year (July 1 to June 30) Passed [6 — 0]. AYES: HERNANDEZ,
OROZCO, RODRIGUEZ, NGUYEN, JACKSON, LARA
2. Proposal -Request For Measure BP Funding — Event Programming and Site Maintenance
For the Susan Rubio Zocalo Park and Civic Plaza- Fiscal Year 24/25
It is recommended that the SOC:
1. Approve $200,000 of Measure BP Funding for the event programming and maintenance
of the Zocalo Park and Civic Plaza, which includes $115,000 for Programming, $50,000
for Maintenance and $35,000 for contingency. For the Fiscal Year 2024/25.
2. Forward SOC Recommendation to City Council
Investment Opportunity Category: Recreation and Parks
Subcategories: Parks, Programs
Requester: City Council, Office of the CEO, RCS, Public Works
Dollar Amount Requested: $200,000 (Amended by City Council)
MOTION: It was moved by Besty Lara, seconded by Elmer Jackson to adopt Motion with the
amendment of a three (3) year approval with an update within 12 month. Passed [6 — 0]. AYES:
HERNANDEZ, OROZCO, RODRIGUEZ, NGUYEN, JACKSON, LARA
3. Measure BP Sales Tax Financial Update
STAKEHOLDERS OVERSIGHT COMMITTEE/STAFF REQUESTS &
COMMUNICATIONS
CEO Zaldivar will have the Community Development Department make a presentation at the
September 10, SOC Meeting about the City's Shop Local Digital Gift Card Program, which
ran thru Year 2023, with $115,000 invested in our local businesses and residents. The program
generated positive activity in our local economy, which in turn generates more local sales tax
revenue. A proposal will be made to implement a new phase of the program (trade name
Yiftee) in time for the 2024 Holidays shopping season.
ADJOURNMENT
ATTEST:
Shirley Quinones, City Clerk
Besty Lara, Chair
APPROVED: September 10, 2024
08-13-2024 SOC Meeting Minutes
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