HomeMy WebLinkAbout10.08.24 SOC Staff ReportMEASURE BP
STAKEHOLDERS OVERSIGHT
COMMITTEE
REGULAR MEETING
Agenda
October 1' 2024 tl PM
Chair
Vice -Chair
Member
Member
Member
Member
Member
Betsy Lara
Pastor Elmer Jackson
Jorge Hernandez
Estela Mata-Carcamo
Gregory Orozco
Sasha Rodriguez
Nghiem Van Nguyen
Welcome to your Stakeholders Oversight Committee Meeting
We welcome your interest and involvement in the City's legislative process. This agenda includes information about
topics coming before the Stakeholders Oversight Committee and the action recommended by city staff. You can read
about each topic in the staff reports, which are available on the city's website and in the Office of the City Clerk.
Please note that, in the event of a technical issue causing a disruption in the call -in option or internet-based
option, the meeting will continue unless otherwise required by law, such as when a Board Member is attending
the meeting virtually pursuant to certain provisions of the Brown Act. Electronic devices are to be turned off
during the Stakeholders Oversight Committee meetings are in session.
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in I I ir,.
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Ave., Baldwin Park, CA 91706
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_i01lr_rt'r I
The public is encouraged to address the City Council or any of its Agencies listed on this agenda on any matter posted
on the agenda or on any other matter within its jurisdiction. In accordance with Chapter 39 of the Baldwin Park Municipal
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or disrupt the peace of the meeting. Speaker cards are available at the podium and by request with the City Cleric.
Public Communication
There is a three -minute speaking time limit. This is the time set aside to address the City Council or any of its Agencies.
Please notify the City Clerk if you require the services of an interpreter. No Action may be taken on a matter unless it is
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NOT be read verbally at the meeting
110mam-4 0 us]►1
PLEDGE OF ALLEGIANCE
PUBLIC COMMUNICATIONS
NEW BUSINESS
1. Request for Measure BP Funding- Shop BP Local Digital Gift Card Program- Yiftee, Inc-
2024 Holiday Season — Continued from September 10, 2024 Meeting
It is recommended that the SOC:
1. Approve $130,000 in Measure BP funding for the Shop BP Local Digital Card Program
(Trade Name Yiftee) for 2024 Holiday Season, broken down as follows:
• $100,000 for the Digital Gift Cards, inclusive of the Yiftee fees.
• $15,000 for Administration and Marketing Agreement
• $15,000 Contingency
2. Forward Recommendation of Approval to the City Council.
Investment Opportunity Category: Economic Development
Subcategory: Business Retention, and Development
Requester: Community Development Department
Dollar Amount Requested: $130,000
2. Proposal — Request for Measure BP Funding- Portable Bingo System for Senior
Center/Bingo Club
It is recommended that the SOC:
1. Approve $25,000 (rounded up) of Measure BP Funding for the purchase of a Portable Bingo
System, with $5,000 in contingency for a total of $30,000.
2. Forward the SOC Recommendation to the City Council for final approval.
Investment Opportunity Category: Senior Community
Subcategory: Programming
Requester: Recreation and Community Services Department
Dollar Amount Being Requested: $24, 587.
3. Measure BP Sales Tax Financial Update
4. Stakeholders Oversight Committee (SOC) Septemberl0, 2024, Meeting Minutes
It is recommended that the Committee approve the Minutes of the Regular Measure BP
Stakeholders Oversight Meeting held on September 10, 2024.
STAKEHOLDERS OVERSIGHT COMMITTEE/STAFF REQUESTS &
COMMUNICATIONS
Next SOC Regular Meeting — Tuesday, November 12, 2024 at 5:00 p.m.
(Meetings of December 10, 2024 and January 14, 2025 are canceled due to the
Holiday Season)
MIarelonauy1DIOMY
CERTIFICATION
I, Shirley Quinones, Chief Deputy City Clerk of the City of Baldwin Park hereby certify that, under penalty of perjury
under the laws of the State of California that the foregoing agenda was posted on the City Hall bulletin board not less
than 72 hours prior to the meeting.
Shirley Qu1 ones
Chief Deputy City Clerk
For further information regarding agenda items, please contact the office of the City Clerk at (626) 960-4011 ext. 466
or via e-mail at squinonesL&baldwinpark.com.
ITEM NO. SOC 1
STAFF REPORT
4 +�► ��Wz, TO: Chair and Members of the Measure BP Stakeholders
HUROF
Oversight Committee (SOC)
SAI G48R'EL FROM: Enrique C. Zaldivar, Chief Executive Officer
DATE: October 8, 2024
SUBJECT: Request for Measure BP Funding- Shop BP Local Digital Gift
Card Program- Yiftee, Inc- 2024 Holiday Season — Continued
from September 10, 2024 Meeting
SUMMARY
At the August 13, 2024 SOC meeting, Staff introduced the idea to the SOC Committee of the "Yiftee" program
as a way of promoting and supporting local BP businesses, assisting them in increasing sales, which would in
turn generate more sales tax revenue to the Measure BP Fund. This report presents the Request for Funding to
implement a new phase of the digital gift card program (trade name is Yiftee) in time for the upcoming 2024
holiday season.
RECOMMENDATION
It is recommended that the SOC:
1. Approve $130,000 in Measure BP funding for the Shop BP Local Digital Card Program (Trade Name
Yiftee) for 2024 Holiday Season, broken down as follows:
• $100,000 for the Digital Gift Cards, inclusive of the Yiftee fees.
• $1.5,000 for Administration and Marketing Agreement
• $15,000 Contingency
2. Forward Recommendation of Approval to the City Council.
Investment Opportunity Category: Economic Development
Subcategory: Business Retention, and Development
Requester: Community Development Department
Dollar Amount Requested: $130,000
FISCAL IMPACT
The projected fund balance of the Measure BP Fund as of August 31, 2024 is $5,467,332, more than adequate to
cover this Request for Funding.
BACKGROUND/DISCUSSION
Capitalizing on the availability of American Rescue Plan Act (ARPA) funds following the Pandemic, the City
invested $115,000 of ARPA funds in a digital gift card program (Yiftee) during the 2022 Holiday Season and
well into the 2023 calendar year, as a strategy to further assist local small businesses recover from the impacts of
the Covid19 pandemic. The program quickly gained traction with residents buying the digital cards, and local
small businesses opting in to participate.
Page 1 / 2
The basic premise of the Yiftee program is that residents would buy a digital gift card for use at a participating
local small business, and the City would provide an incentive of equal or less value for free to the resident to be
redeemed at the participating business, referred to as a buy -one -get -one of BOGO card. For example, a resident
would buy a $100 digital gift card at a participating hair salon, with the City incentive added to it, the resident
would get an additional $100 dollars for free if we are matching one for one; or an additional $50 if we are
providing a 50% match.
In the 2022-23 rollout a total of 19 local small business participated, with 2 additional businesses joining soon
after, for a total of 21 total. Types of businesses ranged from restaurants to beauty salons. The program started
out as a one -for- one match and was subsequently reduced to 50% match as the interest and uptake quickly gained
momentum. To date there have been 2,505 cards issued including purchased and BOGO cards for a total value
of $207,060. The total value of those cards has gone back into the City to those 21 local businesses.
The proposed phase of the Yiftee Program would take advantage of the Holiday season when residents tend to
increase their shopping, particularly with local small businesses. As local consumption increases so would the
associated sales tax revenue which would directly benefit the Measure BP Fund.
LEGAL REVIEW
This report has been reviewed and approved by the City Attorney as to legal form and content.
ATTACHMENTS
1. Presentation will be made at Meeting by Hinderliter, De Llamas and Associates, HDL Inc. - Updated.
Page 2 / 2
E-CONSolutions
QY*Iftee Commun'I'ty E,=G*Ift Card Programs
Yiftee has been doing digital gift card programs for more than 12
years. Residents purchase gift cards for $25 to $100. The cards can
be redeemed at participant merchants like any other credit card
• Yiftee presently has 650 active gift card programs with 18,000
participating merchants
• HdL partnered with Yiftee and municipal clients to help support 15
gift card programs and currently working with 10 cities
• Some SoCal clients include the cities of Canyon Lake, Lake Forest,
Lemon Grove, South Gate and Upland HdLQ
QBaldw*in Park G*Ift Card Program
• Program launched in January 2023 with 100% BOGO match and
$100,000 in funding
• Customers could purchase cards for $25, $50, $75, or $100 and
11 - .:i1iiiIiIiipq
• Initial funding expired in March 2023. In November, the city
used the remaining $20,000 in program funds to offer a 50%
match. Those funds expired in early December 2023
* Since December 2023, there has been no BOGO funding and
HdLQ
ECONSolutions
• •..IF '• I III I 1 11 11• •' '•" '•
0 G*ift Card Program Deta*11s and Status
• 21 participating merchants:
• 16 are restaurants and other food businesses
• Three are beauty or barber shops
• The other two are general retail stores
• To date, more than 2,500 cards worth $207,000 have
been issued
• $198,280—about 95 percent of the value of the issued
cards —have been redeemed.
HdLQ
ECONSolubons
0 E.
• Broken Horn Saddlery
$2,430
• Carnitas Urapan
$1,750
• Casa Guerrero
$260
• Chica's Graphics & Design
$100
• Crepes N Sandwiches
$2,260
• El Llano Restaurant
$20,790
• Hair Designs
$20,480
• Haru Japanese Cuisine
$4,040
• La Concinita
$7,670
• Lash Boutique Supplies
$10,400
• LB Cake Shop
$34,340
• LBS Barbershop
$270
HdLQ
CILItIon
0 E.
• Magic Hair Studio
$29,260
• Mariscos La Tropicana
$10,990
• Nissi
$340
• Papa Lu's Kitchen
$3,470
• Pho Van
$30
• Redtop Kitchen
$47,510
• Tasquisas Friangas el Pato
$190
• Tokyo Express
$640
• Tortas Sinaloa
$580
• Whale Tea
$480
HdLQ
CONS l s
ITEM NO. SOC 2
OFF REPORT
LLD TO: Chair and Members of the Measure BP Stakeholders
UR F Oversight Committee (SOC)
FROM: Enrique C. Zaldivar, Chief Executive Officer
f,ABRIEL
4LLEY DATE: October 8, 2024
Di
SUBJECT: Proposal — Request for Measure BP Funding- Portable Bingo
System for Senior Center/Bingo Club
SUMMARY
Following the public testimony by members of the Baldwin Park Senior Center Bingo Club requesting that the
SOC consider their need for funding for a new Bingo machine. SOC Board Members ask that Staff present a
proposal at a subsequent meeting, the proposal is presented herein.
RECOMMENDATION
It is recommended that the SOC:
1. Approve $25,000 (rounded up) of Measure BP Funding for the purchase of a Portable Bingo System, with
$5,000 in contingency for a total of $30,000.
2. Forward the SOC Recommendation to the City Council for final approval.
Investment Opportunity Category: Senior Community
Subcategory: Programming
Requester: Recreation and Community Services Department
Dollar Amount Being Requested: $24,587.
FISCAL IMPACT
As of September 30, there is a balance of 6,562,064 in the Measure BP Fund, more than adequate to cover this
request.
BACKGROUND/DISCUSSION
Bingo playing is one of the community's staple, more engaging, and most popular activities at the Senior Center,
and specifically its Bingo Club. The Bingo system currently in use is over twenty-five (25) years old, deeming it
outdated, unreliable, at times in disrepair, and in need of difficult -to -find parts and accessories, causing the system
to be non-functional for extended periods of time, causing frustration among the members of the Senior Center.
The proposed system is based on best practices learned from the system used from the neighboring St John the
Baptist Church Bingo community, with good reviews by the staff and the users.
The attached Department Staff Report includes a more detailed description of the Bingo System.
ALTERNATIVES
None being recommended
LEGAL REVIEW
This report has been reviewed and approved by the City Attorney as to legal form and content.
ATTACHMENTS
1. Staff Report from Recreation and Community Services
Pagel/1
TO: Enrique C. Zaldivar, P.E., Chief Executive Officer
FROM: Manuel Carrillo Jr., Director of Recreation & Community Services
M1± DATE: October 8, 2024
tO1413+' ' SUBJECT: Request For Measure BP Funding for Portable Bingo System
SUMMARY
The current Bingo System utilized by the Bingo Club is over 25 years old and has significantly
surpassed its expected lifespan. Thus, we propose the consideration of a modernized Portable Bingo
System as a replacement. This updated system will enhance the overall gaming experience as well
also improve operational efficiency and reliability.
RECOMMENDATION
It is recommended that the Measure BP Stakeholders Oversight Committee (SOC) consider the
approval of the Portable Bingo System.
Investment Opportunity Category: Senior Community
Subcategory: Programming
Requester: Recreation & Community Services
Dollar Amount Requested: $24,587.00
Forward request to the SOC for consideration.
FISCAL IMPACT
Requested Funding will be a direct drawdown from the Measure BP Funds. As of September 10, 2024,
the Fund balance was $5,835,477 which is sufficient to grant this request. The anticipated cost estimate
is approximately $24,587.00, listed below is the equipment breakdown.
Bingo System
Cost
Portable Bingo Machine — 502L Power Play
$13,370.00
85" Smart TV with Cart and hardwire Celebration Hall
$11,217.00
Measure BP REQUEST
$24,587.00
Anticipated Project Total
$24,587.00
BACKGROUND
At the SOC meeting held on August 13, 2024, during Public Communications, residents and members
of the Bingo Board formally requested the Committee's consideration for funding a bingo system.
Following the discussion, SOC Board members requested staff to research and present a cost estimate
for the requested equipment at a future meeting.
DISCUSSION
The current bingo system is over 25 years old and has significantly outlived its expected lifespan.
Securing replacement parts has become increasingly difficult, making it challenging to keep the
equipment functional. The existing setup includes a table machine and a sign that displays the numbers
being called, allowing players to both hear and see the numbers clearly.
In response to these challenges, members of the bingo club have taken the initiative to research best
practices and identify modern machines that could serve as a suitable replacement. After selecting a
machine, bingo club members visited various sites to observe the equipment in use and speak directly
with its users. One of the locations visited was St. John the Baptist School Bingo, where reviews of the
selected machine were overwhelmingly positive. Users expressed high satisfaction with the machine's
performance and provided valuable insights regarding its functionality and benefits.
The Portable Bingo System features a comprehensive setup designed to enhance the bingo -playing
experience. Key components include:
• Touch Screen Monitor: An intuitive interface for players, making it easy to engage with the
game.
• Bingo Balls and Ball Camera: Essential equipment for traditional gameplay, ensuring smooth
operation and visibility.
• Programming Training: Comprehensive training for staff to ensure seamless integration and
operation of the system.
To facilitate gameplay, the proposal includes an 85" Smart TV mounted on a portable cart, providing
secure storage and mobility. This large display allows players to easily view the numbers being called,
significantly enhancing their experience. Cost proposal also covers the wiring for four smart TVs, which
will be mounted in the Celebration Hall for future use. Additionally, the system comes with a 30-month
warranty, ensuring reliability and support for the organization.
In addition to upgrading the equipment, the Bingo Club is working to maintain senior activities by
revamping bingo payouts and launching an outreach campaign aimed to increase player participation.
This initiative will help maintain engagement in senior center activities and attract new participants to
the Bingo Club.
ALTERNATIVES
None being recommended.
LEGAL REVIEW
Not required
Measure BP Sales Tax (TUT)
Financial Update as of September 30, 2024
- -------------------
iRevenue
i
Measure BP Sales Tax
May 2023 -August 2024
9,517,390
September 2024 Received
72,587
Interest Income
Interest Income through June 2024
115,319
ITotal Revenue Received
10,359,296
Expenditures
11 Police new vehicles with 5-year lease approved by SOC an 2/13/20,24 & by CC
136,GO
1,O
on 3/6/2024
Two-Way APX Radio, System by Motorola Solutions approved by SOC on 2/13/24
1,247,301
by CC on 2/21/2024
Architectural services for Concept Reports for a proposed sports complex approved
80,000
bMgt SCIC on 2/13/2024 & by CC on 3/6/2024
1 Kubota tractor approved by SOC on 3/12/2024 by CC on 5/1/2024
59,000
I full size crew cab pick-up truck, (lease) approved by SOC on 3/12/2024 & by CC on
74,931
5/1/2024
Bus stops enhancements including ADA copliance upgrades with proposed
estimated cost of $368,145 at, SCIC meeting on 3/12/2024- was tabled and
requested to, bring back mare information
Morgan Park improvements approved by SOC on 4/9/2024
$
130008G100
Zo-calo, Park and Civic Center Plaza - Event programming and site maintenance for
$
200,1000
FY 24-25 approved by SOC an 8/13/2024 & by CC an 9/4/2024
jotal Expenditures Include Committed
$
3,797,232
Projected Fund Balance as of September 30, 2024
$
6,562,064
TUT=Transactions & Usel-axes
ITEM NO. SOC 4
STAFF REPORT
4SAID�. TO: Chair and Members of the Measure BP Stakeholders
HUROF
Oversight Committee (SOC)
SAI G4BR'EL FROM: Shirley Quinones, Chief Deputy City Clerk
DATE: October 8, 2024
SUBJECT: Stakeholders Oversight Committee (SOC) Septemberl0, 2024,
Meeting Minutes
SUMMARY
The Committee held the Regular Measure BP Stakeholders Oversight Meeting on September 10, 2024.
RECOMMENDATION
it is recommended that the Committee approve the Minutes of the Regular Measure BP Stakeholders Oversight
Meeting held on September 10, 2024.
FISCAL IMPACT
There is no fiscal impact associated with this item.
ALTERNATIVES
None
LEGAL REVIEW
This report does not require legal review.
ATTACHMENTS
1. September 10, 2024 SOC Regular Meeting Minutes
Page 1 / 1
M
Chair
Betsy Lara
Vice -Chair
Pastor Elmer Jackson
Member
Jorge Hernandez
Member
Maria Mata-Carcamo
Member
Gregory Orozco
Member
Sasha Rodriguez
Member
Nghiem Van Nguyen
These minutes are presented in Agenda order. Various announcements or discussions may
have occurred before or after the title under which they are presented.
CALL TO ORDER
The meeting was called to order at approximately 5:06 p.m. by Chair Lara.
INVOCATION
The invocation was given by Vice -Chair Pastor Jackson.
PLEDGE OF ALLEGIANCE
The Pledge of Allegiance was led by Chair Lara
U nI .1. CA 1.1,
Chief City Clerk Quinones performed roll call:
MEMBERS
Board Member Jorge Hernandez (present)
Board Member Estela Mata-Carcamo (present)
Board Member Gregory Orozco (arrived at 5:20 p.m.)
Board Member Sasha Rodriguez (present)
Board Member Nghiem Nguyen (present)
Vice -Chair Elmer Jackson (present)
Chair Besty Lara (present)
PUBLIC COMMUNICATIONS
The Chair opened Public Communications at approximately 5:11 p.m., the following spoke:
1) Greg Tuttle
2) John Rios
3) Jesse Plata
Seeing no one else wishing to speak public communications was closed.
09-10-2024 SOC Regular Meeting Minutes
Page 1 of 2
NEW BUSINESS
1. Request for Measure BP Funding- Shop BP Local Digital Gift Card Program- Yiftee, Inc-
2024 Holiday Season
It is recommended that the SOC:
1. Approve $130,000 in Measure BP funding for the Shop BP Local Digital Card Program
(Trade Name Yiftee) for 2024 Holiday Season, broken down as follows:
• $100,000 for the Digital Gift Cards, inclusive of the Yiftee fees.
• $15,000 for Administration and Marketing Agreement
• $15,000 Contingency
Investment Opportunity Category: Economic Development
Subcategory: Business Retention, and Development
Requester: Community Development Department
Dollar Amount Requested: $130,000
2. Forward Recommendation of Approval to the City Council.
Item Tabled to the next meeting.
2. Measure BP Sales Tax Financial Update
3. Stakeholders Oversight Committee (SOC) August 13, 2024, Meeting Minutes
Motion to approve the Minutes of the Regular Measure BP Stakeholders Oversight Meeting held
on August 13, 2024.
MOTION: It was moved by Besty Lara, seconded by Elmer Jackson to adopt Motion. Passed [6
— 0]. AYES: HERNANDEZ, MATA-CARCAMO, OROZCO, RODRIGUEZ, NGUYEN,
JACKSON, LARA
STAKEHOLDERS OVERSIGHT COMMITTEE/STAFF REQUESTS &
COMMUNICATIONS
ADJOURNMENT
The meeting was adjourned at approximately 6:35 p.m. by Chair Lara.
ATTEST:
Shirley Quinones, Chief Deputy City Clerk
APPROVED: October 8, 2024
Besty Lara, Chair
09-10-2024 SOC Regular Meeting Minutes
Page 2 of 2