HomeMy WebLinkAboutOrdinance No 1516-Development Agreement Digital Billboard AllvisionORDINANCE NO. 1516
AN ORDINANCE OF THE CITY COUNCIL OF THE
CITY OF BALDWIN PARK AUTHORIZING THE CITY
OF BALDWIN PARK TO ENTER INTO A
DEVELOPMENT AGREEMENT WITH ALLVISION LLC
FOR THE APPROVAL FOR THE CONSTRUCTION OF
A TWO-SIDED DIGITAL BILLBOARD LOCATED IN
THE RAILROAD RIGHT-OF-WAY ADJACENT TO 3100
BALDWIN PARK BLVD, WITH THE SPECIFIC
LOCATION SHOWN ON THE PLANS ON FILE WITH
THE CITY PLANNER
WHEREAS, on June 19, 2024, the City of Baldwin Park City Council
adopted Ordinance No. 1510 updating billboard and signage regulations in the
City; and
WHEREAS, pursuant to the Zoning Code section 153.170.110 relating to new
static or digital billboard construction, digital billboard project shall meet
these Municipal Code requirements; and
WHEREAS, pursuant to Zoning Code section 153.170.110, the billboards
shall be required to receive Caltrans approval; and
WHEREAS, an agreement with the City of Baldwin Park will be required;
WHEREAS, on August 7, 2024, the City of Baldwin Park Planning Division
received an application from Allvision LLC ("Applicant') requesting approval for
the construction of a new, two-sided digital LED billboard located in the railroad
right-of-way immediately south of 3100 Baldwin Park Boulevard; and
WHEREAS, in accordance with Baldwin Park Municipal Code (BPMC)
Section 153.810.850 a duly noticed public hearing was held by the Planning
Commission of the City of Baldwin Park on January 22, 2025, to receive
comments and consider recommendation to City Council of a proposed
Development Agreement (DA 24-01) between the City and Applicant for
construction of the proposed billboard; and
WHEREAS, the Planning Commission at such hearing, adopted
Resolution PC 25-04 recommending that City Council approve the proposed
Development Agreement; and
WHEREAS, the proposed project has been reviewed in compliance with
the provisions of the California Environmental Quality Act (CEQA) and the City's
environmental review procedures. In compliance with the California
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Environmental Quality Act, Section 15063 of the California Environmental Quality
Act guidelines, an Initial Study (IS) and Mitigated Negative Declaration (MND)
has been prepared for this project with the purpose of identifying the project's
significant effects on the environment; and
WHEREAS, the Initial Study and Mitigated Negative Declaration was
circulated for public comments between December 23, 2024 to January 13,
2025; and
WHEREAS, the Applicant has agreed to proposed mitigation measures,
and terms of the Development Agreement that will avoid the effects or mitigate
the effects to a point where clearly no significant effects would occur; and
WHEREAS, the City Council has reviewed the Development Agreement
(DA 24-01) (attached as Attachment "2" herewith and incorporated herein by
reference) and finds and declares that compliance with all notice, hearing, and
procedural requirements as set forth by law have been met, thus allowing the
City Council to review and consider the approval of the attached Development
Agreement (DA 24-01) and make the findings set forth below pursuant to BPMC
Section 153.210.860; and
WHEREAS, the findings set forth in the attached Development Agreement
(DA 24-01) and as set forth in the Mitigated Negative Declaration are hereby
incorporated as findings by this City Council in adopting this ordinance, and
WHEREAS, on February 19, 2025, the City Council held a duly noticed
public hearing as required by law, to consider first reading to the proposed
ordinance to approve the Development Agreement.
NOW, THEREFORE BE IT ORDAINED by the City Council of the City of
Baldwin Park, California, as follows:
SECTION 1. The recitals above are true and correct and incorporated
herein by reference.
SECTION 2. The City Council hereby certifies the Mitigated Negative
Declaration, and based upon substantial evidence presented to the City Council
during the above -referenced hearing, including the Initial Study, any public
comments received during the public comment period of the Mitigated Negative
Declaration, the written staff reports, verbal testimony, and the development
plans, the City Council hereby finds that:
a) There is no substantial evidence that the project will have a significant
effect on the environment; and
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b) The negative declaration reflects the City's independent judgment and
analysis; and
SECTION 3. The City Council hereby adopts the following findings of fact
pursuant to Section 153.210.860 of the Baldwin Park Municipal Code relating to
Development Agreements:
a) The development agreement is consistent with the General Plan
objectives, policies, land uses and implementation programs and any
other adopted plans or policies applicable to the agreement.
The proposed digital billboard project is consistent with the General
Plan, specifically Goals 1 and 5 of the Economic Development
Chapter. Goal 1 encourages and facilitates activities that expand the
City's revenue base. The City will collect fees as negotiated through
the Development Agreement, which will bring much needed revenue to
the City. Also Goal 5 of the same chapter promotes economic
development along the 1-10 corridor through the establishment of uses
most likely to benefit from freeway frontage. The proposed project fits
this description since the billboards location next to the freeway is
essential for the advertising to reach potential customers.
b) The development agreement is compatible with the uses authorized in,
and the regulations prescribed for, the land use district in which the
real property is located.
The proposed billboard will be located in the FC, Freeway
Commercial zone, which is intended commercial uses that
benefit from close proximity to the freeway. The digital
billboard will be constructed immediately adjacent to the
freeway and will capitalize on the thousands of potential
customers that travel this particular section of the 1-10
freeway.
c) The development agreement is in conformance with the public
convenience and general welfare of persons residing in the immediate
area and will not be detrimental or injurious to property or persons in
the general neighborhood or to the general welfare of the residents of
the city as a whole.
The proposed billboard will not be detrimental to the general
welfare of the persons residing in the area or injurious to the
property or persons in the general neighborhood or city as a
whole. The lower section of the billboard will take up a tiny
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portion of land of approximately 36 square feet in area and
this land is located in the railroad right-of-way where other
commercial uses are not typically allowed by Metro. Also, the
billboard advertising faces will be oriented toward the freeway
and not be very visible, if at all, from the neighboring
properties. The billboards will operate in a safe manner
pertaining to brightness and frequency of scrolling that are
established by Federal, State, and local standards.
d) The development agreement is consistent with the provisions of
California Government Code §§ 65864 - 65869.5.
Cal. Gov't Code Section 65864 through 65869.5 are State
laws that govern how development agreements shall be
completed and the City's Municipal Code Section pertaining
to development agreements, BPMC 153.210.850, provides
local standards and processes for development agreements
that are consistent with State law. The Development
Agreement includes conditions, terms, restrictions and
requirements as permitted by Cal. Gov't Code Section 65864
through 65869.5.
SECTION 4. Based on the aforementioned findings, the City Council
hereby approves the Development Agreement (DA 24-01), by and between
Allvision LLC and the City of Baldwin Park, in the form as attached hereto as
Attachment "2", and authorizes its execution and all actions necessary to comply
with its terms subject to the following conditions of approval:
a) Applicant shall submit a signed wet -stamped survey
prepared by a licensed engineer identifying that the distance
between the proposed billboard structure at 12921 Garvey
Avenue and any other billboard complies with the State of
California Outdoor Advertising Act development standards
and the Applicant agrees that their proposed billboard sign at
12921 Garvey Avenue will be built in conformance with the
State of California Outdoor Advertising Act, including but not
limited to being placed 500 feet or more from any other
existing billboard.
SECTION 5. Ordinance No. 1516 is approved for introduction and first
reading on February 19, 2025 and adoption at the second reading on March 5,
2025.
SECTION 6. This ordinance shall go into effect and be in full force and
operation from and after thirty (30) days after its final reading and adoption.
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PASSED AND APPROVED ON THE, TH , y of MARCH,
V./
AL J 410'1AAVILA",MAYOR
U1 I T HI I UMIN4r- T
STATE OF CALIFORNIA
COUNTY OF LOS ANGELES ss:
CITY OF BALDWIN PARK
1, CHRISTOPHER SAENZ, City Clerk of the City of Baldwin Park, do hereby
certify that the foregoing ordinance was regularly introduced and placed upon
its first reading at a regular meeting of the City Council on February 19, 2025.
Thereafter, said Ordinance No. 1516 was duly approved and adopted at a
regular meeting of the City Council on March 5, 2025 by the following vote:
AYES: AYALA, ESTRADA, LOZANO, DAMIAN, AVILA
NOES:
ABSTAIN:
ei-tRfSTi+fER SAENZ,
CITY CLERK
54-c-141-
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