HomeMy WebLinkAboutORD 1371 •
ORDINANCE NO. 1371
• AN ORDINANCE OF CITY COUNCIL OF THE CITY OF
BALDWIN PARK AMENDING SECTIONS 153.170.060.A AND B
AND 153.170.090, ADDING SECTIONS 153.170.060.0 AND
153.170.090.C, AMENDING TABLE 153.170.080, RELATING TO
ELECTRONIC READERBOARDS AND TEMPORARY SIGNAGE
FOR NEWLY ESTABLISHED BUSINESSES.
WHEREAS, signs located within the City can provide a reliable means of
advertising for a business, they also can be detrimental to the safety, aesthetics and
general welfare of the community without development standards;
WHEREAS, owners of newly established businesses sometimes experience a
hardship given the current temporary sign development standards including type of sign,
size of sign, and duration; and
WHERAS, larger businesses with three (3) or more acres, along major
thoroughfares would desire alternatives to standard static signs to promote their
business within the City of Baldwin Park; and
WHEREAS, the overall intent of proposed amendments is to provide additional
support for existing and newly established businesses and larger businesses and not
• circumvent, the intent subchapter 153.170 relating to urban design, vehicular and
pedestrian safety, visual quality, and communication.
NOW, THEREFORE, the City Council of the City of Baldwin Park does hereby
ordain as follows:
SECTION 1. The foregoing recitations are hereby adopted by the City Council as
findings. Based on those findings, the City Council determines the public health, safety
and general welfare of the City of Baldwin Park, its residents, property owners, businesses
and visitors can be enhanced by amending the Baldwin Park Municipal Code (BPMC) to
allow electronic readerboard signs with development standards and additional
development standards for temporary signs for newly established businesses; and it is in
the best interest of the community to amend the BPMC accordingly.
SECTION 2. Based. on the foregoing findings and determinations, the BPMC
Section 153.170.060.A and B are amended to read as follows:
§ 153.170.060 —Temporary Signs
A. Permitted Temporary Signs. Temporary commercial signs for a
business grand opening or advertising of a special product, sale or event may
• be permitted on the site of the business to which the message pertains. The
following types of temporary signs are permitted under such circumstances,
provided they comply with the applicable standards provided in subsection B or
• C below:
1. Banners not exceeding 50 square feet per banner, except as provided in
Subsection C below.
2. Inflatable signs not exceeding 50 feet in height.
3. Pennants, with the area on which the pennants are located not
permitted to exceed 15 percent of the square footage of the lot upon
which they are located.
B. Standard for Temporary Signs: Such temporary signs shall comply with the
following standards:
1. Maximum number. A maximum of 1 temporary sign may be displayed
for each business at any given time, except as provided in Subsection C
below.
z. Maximum duration. Each temporary promotional sign may be displayed
for a maximum of 30 consecutive days, except as provided in
Subsection C below. Temporary signs may be displayed up to 4
nonconsecutive times within a 12-month period.
• 3. Maximum sign area. The combined maximum sign area of all
temporary signs on site shall not exceed 50 square feet, except as
provided in Subsection C below.
4. Location and attachment. Temporary signs shall be attached to the
main building wall or fence and shall not extend above the roofline or
height of the wall or fence on which they are located, except as
provided in Subsection C below.
5. Balloons. Balloons shall not be used in conjunction with any temporary
sign.
6. Attachment and illumination. Temporary signs shall not be
freestanding (except as provided in Subsection C below) or
illuminated.
7. Safety and maintenance. Temporary signs shall be kept in a safe and
presentable condition.
SECTION 3. Based on the foregoing findings and determinations, the BPMC
• Section 153.170.090 is amended to read as follows:
§ 153.170.090—Sign Regulations for Specific Land Uses or Sign Types
Ordinance 1371 -Page 3
• In addition to other standards set forth in this subchapter, the following land uses or
sign types are subject to the following regulations:
SECTION 4. Based on the foregoing findings and determinations, the BPMC is
amended to add Section 153.170.090.C, to read as follows:
C. Electronic Readerboard Signs.
1. Sign Defined. An Electronic Readerboard Sign is a sign that
incorporates changeable messages which may be changed by
electronic processes or by remote control.
2. Applicability and Review. Electronic Readerboard Signs are allowed,
subject to approval of a Conditional Use Permit and Design Review, for
businesses with a minimum of three (3) acres (for the overall business),
within the C-2, F-C, I-C and I Zones and along a designated truck
route. This sign type may be installed in lieu of, but not in addition to,
freestanding and/or monument signage permitted on-site.
a. Design review shall include review of the following sign elements:
sign style, sign height, sign size, number of other signs on the site,
sign placement and sign materials, subject to the criteria
• established in this subsection.
3. Orientation. Signs shall not face residentially zoned properties or
residential uses, schools, hospitals, convalescent hospitals and other
sensitive land uses as deemed appropriate through the conditional use
permit process.
4. Message Duration. Messages shall remain static for a minimum of
eight (8) seconds. Message changes shall occur within a minimum of
two (2) seconds and a maximum of five (5) seconds.
5. Activity. Messages on the Electronic Readerboard Sign shall rotate
only during normal business hours or as deemed appropriate through
the conditional use permit process.
6. Contrast. Electronic Readerboard Signs shall be adjusted to maintain
contrast between the sign face and surrounding areas, subject to
review and approval through the conditional use permit process.
7. Illumination. The following provisions apply to the illumination of
Electronic Readerboard Signs:
a. Automatic dimming controls shall be installed, either by photocell
Ordinance 1371 -Page 4
(hardwired) or via software settings, in order to bring the lighting _
• level down to avoid spillover and light trespass onto abutting or
adjacent properties and to avoid glare at any time of the day.
b. Electronic Readerboard Signs shall be adjusted to minimize the
degree of brightness and glare. Lighting levels should be sensitive
to the environment and react with natural light sources, subject to
review and approval through the conditional use permit process.
c. Sign illumination during nighttime hours may not exceed a
maximum luminance level of 750 cd/m2 or Nits, regardless of the
method of illumination.
d. Electronic Readerboard Signs with external illumination, whether
the lighting is mounted above or below the sign face or panel, shall
fully shield all lighting fixtures or luminaries.
SECTION 5. Based on the foregoing findings and determinations, the BPMC
Table 153.070.080 is amended to read as follows:
Table 153.170.080
Sign Regulations by Zone
• Maximum Maximum Maximum
Zone Sign Type Number Sign Area Height Notes
R-G and Monument 1 24 sf 4 ft
R-3 Wall 1 36 sf 4 ft
Monument 1 per frontage 32 sf 6 ft
C-1
Wall 1 or more 50 sf 4 ft
Monument 1 per frontage 64 sf 12 ft In lieu of a monument sign,
C-2, an Electronic Readerboard
F-C, Sign may be permitted,
I-C, subject to approval of a
without Conditional Use Permit and
freeway Design Review,provided
frontage the sign complies with the
provisions outlined in
§153.170.90.C.
Wall 1 or more 2 sf of sign area per 6 ft
linear foot of primary
building frontage
Secondary 1 or more 1 sf of sign area per 4 ft
Wall linear foot of primary
• building frontage
Ordinance 1371 - Page 5
Table 153.170.080
• Sign Regulations by Zone
MaximumMaximum Maximum
Zone Sign Type Number Sign Area Height Notes
Freestanding 1 1 sf of sign area per 1 80 ft 1.A maximum of 1
linear foot of street freestanding sign is
frontage permitted for lots with less
than 800 linear feet of
street frontage.One
additional freestanding
sign is permitted for lots
with more than 800 linear
C-2, F- feet of street frontage.For
C, I-C, this purpose,a commercial
with center is considered a
freeway single lot.
frontage
2.Additional sign face
area for monument signs
may be granted in lieu of
use of freestanding signs,
per criteria established by
the Director of
• Community Development.
3. In lieu of a freestanding
sign,an Electronic
Readerboard Sign may be
permitted,subject to
approval of a Conditional
Use Permit and Design
Review,provided the sign
complies with the
provisions outlined in
§153.170.90.C.
Monument 1 40 sf 20 ft In lieu of a monument sign,
an Electronic Readerboard
Sign may be permitted,
subject to approval of a
Conditional Use Permit and
Design Review,provided
the sign complies with the
provisions outlined in
§153.170.90.C.
•
M.
Ordinance 1371 -Page 6
Table 153.170.050
•
Sign Regulations by Zone
Maximum Maximum Maximum
Zone Sign Type ;' Number Sign Area Height Notes
Wall 1 or more 1 sf of sign area for 6 ft
each linear foot of
primary building
frontage
SECTION 6. This ordinance shall go into affect and be in full force and operation
from and after thirty (30) days after its final reading and adoption.
PASSED AND APPROVED ON T - day of April, 2015
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ALEJ• NDRAAVILA,
• CITY CLERK
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) ss:
CITY OF BALDWIN PARK )
I, ALEJANDRA AVILA, City Clerk of the City of Baldwin Park, do hereby certify that
the foregoing ordinance was regularly introduced and placed upon its first reading at a
regular meeting of the City Council on April 1, 2015. Thereafter, said Ordinance No.
1371 was duly approved and adopted at a regular meeting of the City Council on April
15, 2015 by the following vote:
AYES: COUNCILMEMBER: Baca, Garcia, Lozano, Rubio
NOES: COUNCILMEMBER: None.
ABSENT: COUNCILMEMBER: Pacheco.
ABSTAIN: COUNCILMEMBER: None. yi
ill ALEJANDRA AVILA,
CITY CLERK
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