HomeMy WebLinkAboutORD 1371 (2) ORDINANCE NO. 1371
• AN ORDINANCE OF CITY COUNCIL OF THE CITY OF
BALDWIN PARK AMENDING SECTIONS 153.170.060.A AND B
AND 153.170.090, ADDING SECTIONS 153.170.060.0 AND
153.170.090.C, AMENDING TABLE 153.170.080, RELATING TO
ELECTRONIC READERBOARDS AND TEMPORARY SIGNAGE
FOR NEWLY ESTABLISHED BUSINESSES.
WHEREAS, signs located within the City can provide a reliable means of
advertising for a business, they also can be detrimental to the safety, aesthetics and
general welfare of the community without development standards;
WHEREAS, owners of newly established businesses sometimes experience a
hardship given the current temporary sign development standards including type of sign,
size of sign, and duration; and
WHERAS, larger businesses with three (3) or more acres, along major
thoroughfares would desire alternatives to standard static signs to promote their
business within the City of Baldwin Park; and
WHEREAS, the overall intent of proposed amendments is to provide additional
support for existing and newly established businesses and larger businesses and not
circumvent, the intent subchapter 153.170 relating to urban design, vehicular and
pedestrian safety, visual quality, and communication.
NOW, THEREFORE, the City Council of the City of Baldwin Park does hereby
ordain as follows:
SECTION 1. The foregoing recitations are hereby adopted by the City Council as
findings. Based on those findings, the City Council determines the public health, safety
and general welfare of the City of Baldwin Park, its residents, property owners, businesses
and visitors can be enhanced by amending the Baldwin Park Municipal Code (BPMC) to
allow electronic readerboard signs with development standards and additional
development standards for temporary signs for newly established businesses; and it is in
the best interest of the community to amend the BPMC accordingly.
SECTION 2. Based on the foregoing findings and determinations, the BPMC
Section 153.170.060.A and B are amended to read as follows:
§ 153.170.060 —Temporary Signs
A. Permitted Temporary Signs. Temporary commercial signs for a
business grand opening or advertising of a special product, sale or event may
be permitted on the site of the business to which the message pertains. The
following types of temporary signs are permitted under such circumstances,
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provided they comply with the applicable standards provided in subsection B or
• C below:
1. Banners not exceeding 50 square feet per banner, except as provided in
Subsection C below.
2. Inflatable signs not exceeding 50 feet in height.
3. Pennants, with the area on which the pennants are located not
permitted to exceed 15 percent of the square footage of the lot upon
which they are located.
B. Standard for Temporary Signs: Such temporary signs shall comply with the
following standards:
1. Maximum number. A maximum of 1 temporary sign may be displayed
for each business at any given time, except as provided in Subsection C
below.
2. Maximum duration. Each temporary promotional sign may be displayed
for a maximum of 30 consecutive days, except as provided in
Subsection C below. Temporary signs may be displayed up to 4
nonconsecutive times within a 12-month period.
• 3. Maximum sign area. The combined maximum sign area of all
temporary signs on site shall not exceed 50 square feet, except as
provided in Subsection C below.
4. Location and attachment. Temporary signs shall be attached to the
main building wall or fence and shall not extend above the roofline or
height of the wall or fence on which they are located, except as
provided in Subsection C below.
5. Balloons. Balloons shall not be used in conjunction with any temporary
sign.
6. Attachment and illumination. Temporary signs shall not be
freestanding (except as provided in Subsection C below) or
illuminated.
7. Safety and maintenance. Temporary signs shall be kept in a safe and
presentable condition.
C. Temporary Signage for a Newly Established Business. The following
• additional standards apply to newly established businesses within the City. A
Newly Established Business refers to any business that has filed a complete
Ordinance 1371 - Page 3
• business license application (accepted by the City), for the first time, provided
there are no records of the business operating in the City prior to said filing.
1. Permitted Signs. The following types of temporary signs are permitted
under such circumstances, provided they comply with the applicable
standards provided in subsection B or C:
a. All sign types listed as permitted temporary signs in Subsection A.
b. Banners not exceeding 60 square feet per banner.
c. Single-pole flags with ground spikes up to 35 square feet
maximum.
2. Maximum Number. Up to three (3) signs of any combination of
permitted temporary sign types (e.g., banners, pennants, window signs,
etc.) are permitted provided that the combined sign area of all said
signage does not exceed 60 square feet.
3. Maximum Duration. Each temporary promotional sign for a newly
established business may be displayed for a maximum of 60 days from
the time its business license application is filed and accepted by the City.
An extension of up to 60 additional days may be approved provided that
a completed extension request (through submittal of an additional sign
permit application) is received and accepted by the City prior to the
expiration of the initial 60 day display period.
4. Maximum Sign Area. The combined maximum sign area of all permitted
signage under this Subsection shall not exceed 60 square feet.
SECTION 3. Based on the foregoing findings and determinations, the BPMC
Section 153.170.090 is amended to read as follows:
§ 153.170.090—Sign Regulations for Specific Land Uses or Sign Types
In addition to other standards set forth in this subchapter, the following land uses or
sign types are subject to the following regulations:
SECTION 4. Based on the foregoing findings and determinations, the BPMC is
amended to add Section 153.170.090.C, to read as follows:
D. Electronic Readerboard Signs.
1. Sign Defined. An Electronic Readerboard Sign is a sign that
• incorporates changeable messages which may be changed by
electronic processes or by remote control.
Ordinance 1371 - Page 4
• 2. Applicability and Review. Electronic Readerboard Signs are allowed,
subject to approval of a Conditional Use Permit and Design Review, for
businesses with a minimum of three (3) acres (for the overall business),
within the C-2, F-C, I-C and I Zones and along a designated truck
route. This sign type may be installed in lieu of, but not in addition to,
freestanding and/or monument signage permitted on-site.
a. Design review shall include review of the following sign elements:
sign style, sign height, sign size, number of other signs on the
site, sign placement and sign materials, subject to the criteria
established in this subsection.
3. Orientation. Signs shall not face residentially zoned properties or
residential uses, schools, hospitals, convalescent hospitals and other
sensitive land uses as deemed appropriate through the conditional use
permit process.
4. Message Duration. Messages shall remain static for a minimum of
eight (8) seconds. Message changes shall occur within a minimum of
two (2) seconds and a maximum of five (5) seconds.
• 5. Activity. Messages on the Electronic Readerboard Sign shall rotate
only during normal business hours or as deemed appropriate through
the conditional use permit process.
6. Contrast. Electronic Readerboard Signs shall be adjusted to maintain
contrast between the sign face and surrounding areas, subject to
review and approval through the conditional use permit process.
7. Illumination. The following provisions apply to the illumination of
Electronic Readerboard Signs:
a. Automatic dimming controls shall be installed, either by photocell
(hardwired) or via software settings, in order to bring the lighting
level down to avoid spillover and light trespass onto abutting or
adjacent properties and to avoid glare at any time of the day.
b. Electronic Readerboard Signs shall be adjusted to minimize the
degree of brightness and glare. Lighting levels should be sensitive
to the environment and react with natural light sources, subject to
review and approval through the conditional use permit process.
c. Sign illumination during nighttime hours may not exceed a
• maximum luminance level of 750 cd/m2 or Nits, regardless of the
method of illumination.
Ordinance 1371 - Page 5
• d. Electronic Readerboard Signs with external illumination, whether
the lighting is mounted above or below the sign face or panel,
shall fully shield all lighting fixtures or luminaries.
SECTION 5. Based on the foregoing findings and determinations, the BPMC
Table 153.070.080 is amended to read as follows:
Table 1531 70 80
Sign Reglrtatlons by Zone'
1�3axrutium " Maximum Ma rinum°
Zone " Sign Type; mlx�r sign j ei lit Notes
R-G and Monument 1 24 sf 4 ft
R-3 Wall 1 36 sf 4 ft
Monument 1 per frontage 32 sf 6 ft
C-1
Wall 1 or more 50 sf 4 ft
Monument 1 per frontage 64 sf 12 ft In lieu of a monument sign,
C-2, an Electronic Readerboard
F-C, Sign may be permitted,
I-C, subject to approval of a
• without
freeway Conditional Use Permit and
Design Review,provided
frontage the sign complies with the
provisions outlined in
§153.170.90.C.
Wall 1 or more 2 sf of sign area per 6 ft
linear foot of primary
building frontage
Secondary 1 or more 1 sf of sign area per 4 ft
Wall linear foot of primary
building frontage
•
Ordinance 1371 - Page 6
• Table 153.170 080
'Si Re" ationsb% 6n "
v ='Maxi_ni axx ctunr Maxi'
Zone_ =.SjiiType Num^Ger Sign-Area E erg Notes
Freestanding 1 1 sf of sign area per 1 80 ft 1.A maximum of 1
linear foot of street freestanding sign is
frontage permitted for lots with less
than 800 linear feet of
street frontage.One
additional freestanding
sign is permitted for lots
with more than 800 linear
C-2, F- feet of street frontage.For
C, I-C, this purpose,a commercial
with center is considered a
freeway single lot.
frontage
2.Additional sign face
area for monument signs
may be granted in lieu of
use of freestanding signs,
per criteria established by
• the Director of
Community Development.
3. In lieu of a freestanding
sign,an Electronic
Readerboard Sign may be
permitted,subject to
approval of a Conditional
Use Permit and Design
Review,provided the sign
complies with the
provisions outlined in
§153.170.90.C.
Monument 1 40 sf 20 ft In lieu of a monument sign,
an Electronic Readerboard
I Sign may be permitted,
subject to approval of a
Conditional Use Permit and
Design Review,provided
the sign complies with the
provisions outlined in
§153.170.90.C.
•
Ordinance 1371 - Page 7
• Table 153 X90 080
Sign Regulations"by Zone ` -
14faximum n Xim*+m l Maximum
Zone -sign.'
ign e= Wumber reaca Hefghl oEes
Wall 1 or more 1 sf of sign area for 6 ft
each linear foot of
primary building
frontage
SECTION 6. This ordinance shall go into affect and be in full force and operation
from and after thirty (30) days after its final reading and adoption.
PASSED AND APPROVED ON THbday of April, 20
• / MANUEL LO • NO, MAYOR
ATTES
AL J • ici•
• CITY CL RK
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) ss:
CITY OF BALDWIN PARK
I, ALEJANDRA AVILA, City Clerk of the City of Baldwin Park, do hereby certify that
the foregoing ordinance was regularly introduced and placed upon its first reading at a
regular meeting of the City Council on April 1, 2015. Thereafter, said Ordinance No.
1371 was duly approved and adopted at a regular meeting of the City Council on April
15, 2015 by the following vote:
AYES: COUNCILMEMBER: Baca, Garcia, Lozano, Rubio
NOES: COUNCILMEMBER: None.
ABSENT: COUNCILMEMBER: Pach o
ABSTAIN: COUNCILMEMBER: None
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• ALEJAND AVILA,
CITY CLERK
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