HomeMy WebLinkAboutORD 1398 ORDINANCE 1398
AN ORDINANCE OF CITY COUNCIL OF THE CITY OF
BALDWIN PARK AMENDING SECTION 153.170.105(H) TO
THE BALDWIN PARK MUNICIPAL CODE RELATING TO
BILLBOARDS
WHEREAS, while billboards located within the City can provide a reliable
means of advertising and communication, they also can be detrimental to the safety,
aesthetics and general welfare of the community;
WHEREAS, owners of a billboard, at times; desire to improve the safety,
aesthetics and general welfare of the community as part of a program to use available
state-of-the art technology new or upgraded billboards;
WHEREAS, such a program creates a benefit for the community;
WHEREAS, an intent of the State Outdoor Advertising Act (Business and
Professions Code sections 5200 et seq.) (the "Act") is to protect the property rights of
billboard owners, while recognizing the impacts on safety, aesthetics and the general
welfare that can result on a local community from billboards;
WHEREAS, in balancing those important and sometimes competing goals,
the Act provides for a process for a billboard owner and local community to agree to
establish parameters, objectives and conditions for removal of existing billboards and/or
installation of new static-faced or digital-faced billboards;
WHEREAS, payment to the City of an annual development fee is a
reasonable exchange for the installation of a new state-of-the-art billboard;
WHEREAS, the newer state-of-the-art billboards will provide area
businesses with additional advertising opportunities in a manner that minimizes visual
clutter and provides an orderly, attractive, high quality image of the City; and
WHEREAS, the newer billboards can be quickly and effectively utilized to
present critically important "Amber Alert" and other public safety messages to the
community.
NOW, THEREFORE, the City Council of the City of Baldwin Park does
hereby ordain as follows:
SECTION 1. The foregoing recitations are hereby adopted by the
City Council as findings. Based on those findings, the City Council
determines the public health, safety and general welfare of the City of
Baldwin Park, its residents, property owners, businesses and visitors can be
enhanced by amending the Baldwin Park Municipal Code (BPMC) to allow
Ordinance No. 1398
Page 2
a new Digital Billboard Advertising Display in return for various benefits
including an annual development fee; and it is in the best interest of the
community to amend the BPMC accordingly.
SECTION 2. Based on the foregoing findings and determinations,
the BPMC is amended to add the following changes to Section
153.170.105(H) to read as follows:
(H) The overall height of the Advertising Structure that is a Static
Billboard or that includes a Digital Billboard, and excluding extensions,
shall not be more than sixty-five feet (65'), as measured from the
highest point of the main road or Interstate Highway from which the
advertising is to be viewed,
SECTION 3. This ordinance shall go into effect and be in full force and
operation from and after thirty (30) days after its final reading and adoption.
PASSED AND APPROVED ON THE 3rd day of May, 2017
Manue i ayo
/ //ILL
Alej-n•r- ila, City CI-rk
Ordinance No. 1398
Page 3
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES )
CITY OF BALDWIN PARK )
I, ALEJANDRA AVILA, City Clerk of the City of Baldwin Park, do hereby certify
that the foregoing ordinance was regularly introduced and placed upon its first reading
at a regular meeting of the City Council on April 19, 2017. Thereafter, said Ordinance
No. 1398 was duly approved and adopted at a regular meeting of the City Council
on May 3, 2017 by the following vote:
AYES: COUNCILMEMBER: Baca, Garcia, Lozano, Pacheco, Rubio
NOES: COUNCILMEMBER: None
ABSENT: COUNCILMEMBER: None
ABSTAIN: COUNCILMEMBER: Non
A
ALEJA A ILA
CITY CLERK