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Home My WebLink AboutORD 1405 ORDINANCE NO. 1405 AN ORDINANCE OF CITY COUNCIL OF THE CITY OF BALDWIN PARK ADDING SECTION 153.170.090.C, AMENDING TABLE 153.170.080 AND AMENDING THE TITLE OF SUBSECTION 153.170.090 RELATING TO ELECTRONIC READERBOARD SIGNS. WHEREAS, signs located within the City can provide a reliable means of advertising for a business, they also can be detrimental to the safety, aesthetics and general welfare of the community without development standards; WHERAS, larger businesses with three (3) or more acres, along major thoroughfares would desire alternatives to standard static signs to promote their business within the City of Baldwin Park; and WHEREAS, the overall intent of proposed amendments is to provide additional support for existing and newly established businesses and larger businesses and not circumvent, the intent subchapter 153.170 relating to urban design, vehicular and pedestrian safety, visual quality, and communication. NOW, THEREFORE, the City Council of the City of Baldwin Park does hereby ordain as follows: SECTION 1. The foregoing recitations are hereby adopted by the City Council as findings. Based on those findings, the City Council determines the public health, safety and generalwelfare of the City of Baldwin Park, its residents, property owners, businesses and visitors can be enhanced by amending the Baldwin Park Municipal Code (BPMC) to allow electronic readerboard signs with development standards it is in the best interest of the community to amend the BPMC accordingly. SECTION 2. Based on the foregoing findings and determinations, the title of subsection 153.170.090 of the BPMC is amended to read as follows: § 153.170.090 — Sign Regulations for Specific Land Uses or Sign Types In addition to other standards set forth in this subchapter, the following land uses or sign types are subject to the following regulations SECTION 3. Based on the foregoing findings and determinations, the BPMC is amended to add Section 153.170.090.C, to read as follows: C. Electronic Readerboard Signs. 1. Sign Defined. An Electronic Readerboard Sign is a sign that incorporates changeable messages which may be changed by electronic processes or by remote control. Ordinance 1405- Page 2 2. Applicability and Review. Electronic Readerboard Signs are allowed, subject to approval of a Conditional Use Permit and Design Review, for businesses with a minimum of three (3) acres (for the overall business), within the C-2, F-C, I-C and I Zones and along a designated truck route. This sign type may be installed in lieu of, but not in addition to, freestanding and/or monument signage permitted on-site. a. Design review shall include review of the following sign elements: sign style, sign height, sign size, number of other signs on the site, sign placement and sign materials, subject to the criteria established in this subsection. 3. Orientation. Signs shall not face residentially zoned properties or residential uses, schools, hospitals, convalescent hospitals and other sensitive land uses as deemed appropriate through the conditional use permit process. 4. Message Duration. Messages shall remain static for a minimum of eight (8) seconds. Message changes shall occur within a minimum of two (2) seconds and a maximum of five (5) seconds. 5. Activity. Messages on the Electronic Readerboard Sign shall rotate only during normal business hours or as deemed appropriate through the conditional use permit process. 6. Contrast. Electronic Readerboard Signs shall be adjusted to maintain contrast between the sign face and surrounding areas, subject to review and approval through the conditional use permit process. 7. Illumination. The following provisions apply to the illumination of Electronic Readerboard Signs: a. Automatic dimming controls shall be installed, either by photocell (hardwired) or via software settings, in order to bring the lighting level down to avoid spillover and light trespass onto abutting or adjacent • properties and to avoid glare at any time of the day. b. Electronic Readerboard Signs shall be adjusted to minimize the degree of brightness and glare. Lighting levels should be sensitive to the environment and react with natural light sources, subject to review and approval through the conditional use permit process. c. Sign illumination during nighttime hours may not exceed a maximum luminance level of 750 cd/m2 or Nits, regardless of the method of illumination. d. Electronic Readerboard Signs with external illumination, whether the lighting is mounted above or below the sign face or panel, shall fully shield all lighting fixtures or luminaries. Ordinance 1405- Page 3 SECTION 4. Based on the foregoing findings and determinations, the BPMC, Table 153.070.080 is amended to read as follows: { �Ilt uivaraAagW lr ;�,e c ) - R �. s„ r a *ac7akttk' r xs a W iA7ar ''''r419441�S� �� "I1��'47)11* t1 * ra ' •! saIi lli� (0�ACl4 o �gn re ex� -Lone S� Ja er' 7 R-G and Monument 1 24 sf 4 ft R-3 Wall 1 36 sf 4 ft Monument 1 per frontage 32 sf 6 ft C-1, MU-2 Wall 1 or more 50 sf 4 ft Monument 1 per frontage 64 sf 12 ft Inl lieu of a monument sign,an C-2, Electronic Readerboard Sign MU-1 may be permitted,subject to F-C, approval of a Conditional Use I-C, Permit and Design Review, without provided the sign complies with freeway the provisions outlined in frontage §153.170.90.C. • Wall 1 or more 2 sf of sign area per 6 ft linear foot of primary • building frontage Secondary 1 or more 1 sf of sign area per 4 ft Wall linear foot of primary building frontage Ordinance 1405- Page 4 iii yp a gaJ e�. i D J Dii11 D91'�' ii��ili ID��i�� 000000 T ii ili ,� d h J� iev@Iihi ,�i� 51N� �,J ;iii �i _ i i-V•' • � ny � • �� sz �! iii ii ili+>LF (Di DiL0tD SN ax t �� . 1 1Wy" � i r -74'51 '. 7s " ; Maximum Maximum Zone wit*, i o e r iD� rG . Freestanding 1 1 sf of sign area per 1 80 ft 1.A maximum of.1 linear foot of street freestanding sign is permitted frontage for lots with less than 800 linear feet of street frontage. One additional freestanding sign is permitted for lots with more than 800 linear feet of street frontage.For this C-2, F- purpose,a commercial center C, I-C, is considered a single lot. with freeway 2.Additional sign face area for frontage monument signs may be granted in lieu of use of freestanding signs, per criteria established by the Director of Community Development. • 3. In lieu of a freestanding sign, an Electronic Readerboard Sign may be permitted,subject to approval of a Conditional Use • Permit and Design Review, provided the sign complies with the provisions outlined in §153.170.90.C. Monument 1 40 sf 20 ft In lieu of a monument sign,an Electronic Readerboard Sign may be permitted,subject to approval of a Conditional Use Permit and Design Review, provided the sign complies with the provisions outlined in §153.170.90.C. Wall 1 or more 1 sf of sign area for 6 ft • each linear foot of primary building frontage Ordinance 1405- Page 5 SECTION 5. This ordinance shall go into affect and be in full force and operation from and after thirty (30) days after its final reading and ad Option. • PASSED AND APPROVED ON THE + day of March, 20 -I' MANUEL LOZANO, MAYOR ATTEST: • ALEJANDRA AVILA, CITY CLERK STATE OF CALIFORNIA ) COUNTY OF LOS ANGELES ) ss: CITY OF BALDWIN PARK • ) I, ALEJANDRA AVILA, City Clerk of the City of Baldwin Park, do hereby certify that the foregoing Ordinance was regularly introduced and placed upon its first reading at a regular meeting of the City Council on March 7, 2018. Thereafter, said Ordinance No. 1405 was duly approved and adopted at a regular meeting of the City Council on March 21 2018 by the following vote: AYES: COUNCILMEMBER: Baca, Garcia, Lozano, Pacheco, Rubio ' NOES: COUNCILMEMBER: None. ABSENT: COUNCILMEMBER: None. ABSTAIN: COUNCILMEMBER: None. ALEJANDRA A �, CITY CLERK